New Age Ayurveda
Generally Ayurvedic products are picked up by parents or grandparents. Ayurveda is considered ‘second fiddle’ in the minds of the younger consumers
We want to evolve the younger consumer’s mind-set and make them WANT to pick up Ayurvedic products from the shelf.
At Dr. Vaidya’s, we want to disrupt the Ayurveda market. We want to make this science cool, sexy, fun and aspirational for the modern consumer